Search name : metaphor in modern Arabic rhetorical thought from substitution to interactive (Critical analytical study)

Abstract

        The curriculum has remained faithful to the traditional rhetoric in the study of the Aristotelian theory of metaphor, the replacement of the metaphor that they consider the linguistic phenomenon using the word, instead of the word of the last according to the similarities between the parties.      

      Despite the achievements of the Aristotelian tradition as the author of the first bases for reflection of rhetoric, but there is an urgent need to go beyond the aristotelian theory borrow to new theories in different starting points and objectives, and

this is claimed by the interactive theory metaphor is one of the SLIME, which resulted in the field of cognitive science, seeking to overcome traditional Muslim rhetoric based on the positive trend, the count is based mainly on the principle of an isolationist one replacement and adopt different perceptions, it looks to the METAPHOR as the outcome of the interaction between the two active and not a mere exchange of words; and been influenced by a number of Arab newcomers they cried out that this theory a theory of replacement; so this research has sought to shed light on the theory of ideas, display and analyze highlighted guest The Arabs who were affected by the newcomers.