Organizational Storytelling in Public Relations Practice (Towards a Narrative Model for the Iraqi State)
DOI:
https://doi.org/10.31185/eduj.Vol62.Iss1.4770Keywords:
Sustainable Development Goals (SDGs); Public Relations; Social Media Platforms; Framing Theory; Automated Frame AnalysisAbstract
The study aims to analyze how local governments in Iraq use social media to promote the Sustainable Development Goals (SDGs), by examining the frames and their functions across 988 posts on the official Facebook pages of the Baghdad, Basra, and Nineveh Provincial Councils.
The research focuses on exploring the strategic depth employed by the government in leveraging social media platforms to advance the SDGs, using the survey method and the tool of automated content analysis.
The findings revealed that the Provincial Councils employ framing functions in descending order (mobilization, information, solution, outcome, and attribution). These functions do not significantly differ in their association with the SDGs within the analyzed sample. Moreover, the distribution of frames across the SDGs appeared statistically closer to randomness, rather than being clearly directed or systematically interconnected.
Downloads
References
van Marrewijk , M., & Werre , M. (2003). Multiple Levels of Corporate Sustainability. Journal of Business Ethics, 107. DOI: https://doi.org/10.1023/A:1023383229086
Blei , D., Ng, A., & Jordan, M. (2003). Latent Dirichlet Allocation. Journal of Machine Learning Research, 996.
Entman, R. (1993). Framing: Toward Clarification of a Fractured Paradigm. Journal of Communication, 52. DOI: https://doi.org/10.1111/j.1460-2466.1993.tb01304.x
Guo, D., Qu, R., Wang, Y., & Xu, J. (2025). Social media and citizen mobilization: How Chinese government agencies use Weibo to advance the 2030 agenda goals on sustainability. Public Relations Review, 2. DOI: https://doi.org/10.1016/j.pubrev.2025.102579
Liu, J., & Zhang, L. (2025). The complicity of corporate sustainability on social issues: Investigating the mediating roles of valence and perceived authenticity. Public Relations Review, 3. DOI: https://doi.org/10.1016/j.pubrev.2025.102564
MacQueen, J. (1967). Some methods for classification and analysis of multivariate observations. The Fifth Berkeley Symposium on Mathematical Statistics and Probability (p. 282). Berkeley: University of California Press.
Mulholland, E., Bernardo, A., & Berger, G. (2017). Communication and awareness raising in the implementation of the 2030 agenda and the SDGs: Activities and challenges. Vienna: ESDN.
NCSS, LLC. (n.d.). Negative binomial regression. Retrieved from NCSS Statistical Software: chrome-extension://kdpelmjpfafjppnhbloffcjpeomlnpah/https://www.ncss.com/wp-content/themes/ncss/pdf/Procedures/NCSS/Negative_Binomial_Regression.pdf
SCHARKOW, M. (2017). Content Analysis, Automatic. In J. Matthes, The International Encyclopedia of Communication Research Methods (p. 1). Hoboken, NJ, USA: John Wiley & Sons. DOI: https://doi.org/10.1002/9781118901731.iecrm0043
United Nations. (n.d.). United Nations Conference on Environment and Development, Rio de Janeiro, Brazil, 3-14 June 1992. Retrieved from United Nations: https://www.un.org/en/conferences/environment/rio1992
WCED. (1987). Our common future. United Nations.
احمد زكريا احمد. (2008). نظريات الاعلام مدخل لاهتمامات وسائل الاعلام وجمهورها. المنصورة: المكتبة العصرية للنشر والتوزيع.
إل. ميغان ماهوني، و جميل احمد خضر. (2021). وسائل التواصل الاجتماعي الاستراتيجية: من التسويق الى التغيير الاجتماعي. الرياض: دار جامعة الملك سعود للنشر.
خلف كريم كيوش. (2023). تمكين ممارسي العلاقات العامة من تحقيق اهداف التنمية المستدامة. مجلة الباحث الاعلامي، 13-37. DOI: https://doi.org/10.33282/abaa.v15i62.1093
Downloads
Published
Issue
Section
License
Copyright (c) 2026 أ.م.د. عراك غانم محمد
This work is licensed under a Creative Commons Attribution 4.0 International License.
