Online Advertising Methods for Promoting Domestic Products in Iraq

Abstract

Electronic advertising has come to occupy a prominent place in the promotion of goods and services, as it stands out across the various aspects of economic life. With the tremendous technological development, the methods of electronic advertising used to promote goods and services have diversified, including Iraqi national products. From here, the problem of our research emerged in identifying these methods, their types, and how electronic advertisements are employed within them. This study is classified as a descriptive one, based on the descriptive-analytical approach and using content analysis as a tool to analyze and interpret these advertisements and their various methods. We conducted a study of Iraqi national products on the Facebook platform, with a sample consisting of (189) electronic advertisements. We reached a set of results, the most important of which are:

Iraqi companies rely on advertisements published on the institution’s official websites through the method of article-based advertising.

Advertisers focused in their electronic advertisements on promoting the institution.

Emphasis on the nature of the product was one of the most significant trends and incentives used in promotion.